Narvesen - Win 1000 hotdogs
In order to raise the sales of fast food products in Narvesen retail shop chain a special campaign was created for sales of all kinds of fast food together with Coca-Cola. The campaign had a provocative title “Do you want to win 1000 hotdogs?” It had a simple lottery mechanism – weekly winners and those having registered the most checks got voucher for 100 hotdogs. The main prize at the end of campaign was a voucher for 1000 hotdogs. The campaign was very successful, made a great buzz and the list of consumers willing to win was growing very fast.