Bite - It's getting greener
BITE is one of leading operator of mobile telecommunications in
Latvia. St.Brothers developed a BITE campaign announcing that BITE
network coverage was then available to 96% of Latvian
population.
Creative concept „It’s getting greener!” symbolizes growing Bite
network coverage. Particular campaign message was created on
previous Bite network campaign basis where lady in green silk dress
covered Latvia which simbolized growing coverage. We decided to use
the symbol of green dress and green colour in campaign in order to
link previous campaign with this one. Other reason why such a
message was created was campaign launch time which was spring when
everything in neature is getting greener what supports message
greatly.
Campaign message supported by photographs of cities all around
Latvian, showing that BITE network coverage is available for people
in all the regions of Latvia, not just for those in the capital
city of Riga. Lots of BTL objects were created in all regions of
Latvia that supported the main message.
Very wide media channels - TV commercials, print ads, outdoors,
internet banners and lots of BTL materials were used for this
campaign.